There are many types of enterprises going to sea, such as e-commerce going to sea, traditional foreign trade, games going to sea, financial technology going to sea, etc. In recent years, financial going to sea has gradually become an upsurge. Southeast Asia is an emerging market that many domestic enterprises pay attention to.

Today, let's learn about a successful case of a financial enterprise going to sea:

Akulaku, founded in 2016, is a Southeast Asian financial technology company with operations in Indonesia, the Philippines, Vietnam, Malaysia and Europe.

Akulaku helps meet the daily financial needs of underserved customers in emerging markets through e-commerce, consumer finance, Digital Banking, online investment, etc.

2017

Akulaku has about 800000 trading users in the Indonesian market.

2018

Akulaku has had 15million downloads and more than 10million registered users.

2019

New breakthroughs in team size: 700 domestic teams and 2500 overseas teams.

2020

Akulaku brand was comprehensively upgraded and the mascot Kula was born.

2021

Akulaku stood out from many employer brands and won the title of "company with a job - top3 in the financial technology industry".

In recent years, with its leading technical strength and continuous product R & D investment, this enterprise has further expanded akulaku services and related businesses to Malaysia and the Philippines.

From the above-mentioned enterprises' journey to the sea, it is the process from products to brands. Enterprises should first let "products go out" before going to the sea, so as to make the brand deeply rooted in the hearts of the people.

Financial products go out to sea and expand customers + services are inseparable. International SMS can be used to send basic product information, product discount information, etc. to users, especially for products that need to be registered, account security registration, login, password modification, payment verification, etc. also need SMS verification to provide customers with safe service guarantee.

The international voice outbound call system can also be used to achieve rapid expansion of customers. The industry scripts can be preset. AI robots can intelligently analyze customers' intentions and intelligently identify intended customers.

As for the brand going to sea stage, the design of "mascots" by financial enterprises like the above-mentioned is the embodiment of corporate culture and the deepening of brand impression. It can be sent to customers by using the image and text + video method of international SMS. Customers will feel the innovation of corporate brand culture at the first time and increase user stickiness.

Why is this financial enterprise developing rapidly