With the increasing scale of global enterprises going to sea, enterprises need to consider many issues and influencing factors.

As an international communication service provider, baileyun has served many overseas enterprise customers, including novice, veteran and senior overseas enterprise customers, who have some experience in expanding overseas markets.

The following is a customer (Mr. Wang) of a clothing enterprise who has been out of the sea for 8 years. His experience about the various costs of enterprises going out to sea is as follows:

Question 1

Xiaobei: Mr. Wang, you have rich experience in "enterprises going to sea". Today, we mainly talk about the problem of "cost". How to control the marketing cost?

President Wang: in terms of marketing cost, it is actually the cost of commodity information reaching consumers from merchants. Generally, the product information is displayed in the media and channels through advertisements to reach consumers.

However, consumers need to spend time and energy to reach channels and search for product information. This leads to a time difference. For example, how can a clothing discount information be quickly transmitted to consumers depends on different sea areas. Generally, the information transmission through various industry websites, entertainment social networking websites, and international SMS is within a reasonable cost range.

If you want to advertise in some offline large shopping malls or crowds, the cost is cyclical and high, so you need to do a good market research.

Question 2

Xiaobei: how can you minimize the circulation costs incurred in the circulation of goods (commodities)?

President Wang: the costs incurred in the circulation of goods, the costs required in the circulation of goods from producers to consumers, such as logistics costs and losses, the costs of various distribution nodes, as well as the waiting time, pickup time and energy of consumers after placing orders.

If you really want to reduce the cost of commodity circulation, you may need to spend time on logistics, freight, etc. if the volume of goods is relatively large, the cost may be relatively low, but it may not be achieved; Therefore, the cross-border e-commerce platform is generally used. The platform is properly arranged in commodity logistics, which is suitable for novices at sea.

Question 3

Xiaobei: now that you have led the enterprise to successfully expand the overseas market for 8 years, how to measure the human resource cost of overseas branches and corporate headquarters?

President Wang: over the years, overseas global talents of enterprises can often bring new ways of thinking and perspectives to the development of enterprises, and obtain the driving force of enterprise development in the process of integration of different cultures.

As for the cost, we adopt the mode of "localization" operation, that is, 70% of the local industry elites may be used, and the outstanding overseas management elites will also be transferred back to the headquarters, so that the enterprise can continue to develop.

Question 4

Xiaobei: you just mentioned international SMS. Is it effective on your side? Would you consider using our outbound call system together?

President Wang: for so many years, we have been using your company's SMS channel. You also know that we do clothing foreign trade. Whether we sell on the platform or large orders, we need real-time SMS logistics tracking and marketing SMS sending.

The quality of your SMS channel is very stable. Since using international SMS to cooperate with customer service, customer satisfaction has increased to 96.8%, and the customer order rate has increased from 53.3% to 86.9%. As for the outbound call system, further scheme negotiation has been carried out, hoping to bring more customers.