With the continuous development of the Internet, it provides more convenience for enterprises to go to sea. Game going to sea is also a bright color in the "sea wave".
Many newcomers to the game asked, "how to move forward steadily in the fierce market environment?"
In other words, what factors should be considered when the game goes to sea? For example: capital (cost), game positioning (product positioning), destination market understanding and planning, marketing and services, etc.
Let's take a look at the global game market last year: data show that in 2021, nearly 3billion players worldwide will spend a total of 175.8 billion dollars on games.
Mobile game revenue will reach US $90.7 billion, accounting for 52% of the global game market revenue. In 2020, the size of the game market increased by 23.1% year-on-year, reaching US $177.8 billion.
There are two modes of game going to sea, one is self operation, the other is agent operation. For game developers, the operation of the agent mode is relatively simple. The overseas operation, promotion and customer service are all in the charge of the agent operator, and the game manufacturer is responsible for technical support.
In fact, there are only two major directions for the game to go to sea, one is products and services, and the other is marketing strategy (enterprises' pursuit of marketing: efficient and low-cost marketing).
01. Products and services
For game companies, products and services mean that games should be designed to look like players like. Game players like to play this game, so this game will not worry about no recharge and registration.
There is also the need to do a good job of customer service. How can we do a good job of customer service? Game players should have a timely recharge SMS reminder, send safe SMS such as account login and password change, and notify players of game preferential activities in time, which is still instantaneous through SMS.
To do a good job in game products, effective market research can be achieved through the international voice outbound system. Game manufacturers constantly upgrade and optimize games according to real and effective market survey data. And high-quality customer service is the timely information transmission from international SMS.
At the same time, the international voice outbound call system (AI) can replace a certain amount of manual customer service workload and reduce the personnel expenditure cost of enterprises. According to the corresponding scripts set in the game industry, AI robots can intelligently understand the semantics of customers, answer simple questions for customers, guide customers to enterprise customer service personnel in an orderly manner, jointly solve customers' problems, and improve customers' reputation.
02. Efficient and low-cost marketing
Efficient and low-cost marketing mode is the "best marketing method" pursued by enterprises. Every enterprise wants to maximize the marketing effect with the least money.
The cost of international SMS and international voice outbound call system is different from the traditional high-cost advertising models (mall advertising, elevator advertising, road advertising, etc.), and most of these traditional advertising models have limitations. The marketing promotion of new media is more of a wide spread marketing model, which has good effects, but may need to be maintained for a long time.
However, international SMS and international voice outbound call systems have one thing in common, that is, they can directly transmit information to target customers (efficient and accurate touch users), helping game companies to achieve efficient customer acquisition.
BEILI CLOUD provides game companies with first-hand voice lines and text message channels, which can be tested free of charge. "If you are satisfied with the line / channel, we will talk about cooperation" to help companies quickly seize overseas market share.
